Both sales and Advertising have their own funnels. Marketing must now directly tie the end of the funnel to the start of the sales funnel. Additionally, the output of the sales funnel has to tie back in the marketing funnel. Every dollar spent on advertising has to be quantifiable and reveal clear return on investment. Every lead created for the sales force, must be accounted for. Traditional marketing Focuses on generating awareness in the general market. The trouble with this sort of advertising is it is very expensive and almost impossible to measure. Companies with enormous budgets tend to win this match. They succeed in creating mind share for the sales staff but they do this by spending unnecessarily considerable amounts of money. Furthermore, they never know which particular initiatives contributed to their success. Now, CEOs and CFOs expect more from advertising and they are questioning every dollar invested. Marketing executives should get ahead of the scrutiny.
They will do so by carefully planning their campaigns and establishing clear measurement criteria to determine which campaigns are effective and how to improve their effectiveness with time. These metrics include, but are not limited to overall reach, number of questions, number of initial encounters, of suggestions, funnel x roi scam, meeting each ratio, closing ratio, conversion rate, acquisition cost, cost per contact, and price per assembly, gain outcomes, and ROI. Marketers must clearly monitor all activity through the marketing funnel into the sales funnel. The Number of people that are sufficiently interested they are eager to meet with a salesperson to understand how the company might address their particular challenges i.e., qualified prospects
All marketing today must be oriented toward generating qualified leads for the sales staff. Every campaign has to be quantified in terms of the amount of first meetings it creates for the sales staff. And every sales professional needs to be inspected with regard to her or his capacity to convert first meetings into earnings. The end of the Marketing funnel is the start of the sales funnel. First meetings should represent the top of the sales funnel. All activities before first meeting represent a portion of the marketing funnel even if salespeople are engaged in them. Yes, sales and promotion must learn how to work together. All opportunities must be tied to a particular campaign so as to connect all sales activity to the advertising activity. The Buyer is willing to work with the sales professional to help them understand the situation and produce a solution. The buyer is clear about the challenge they are facing, what your company can do about it, and is receptive to getting clear documentation on the particular way you can work together to solve their challenges. The buyer, Ready to take action to solve their challenges, is currently negotiating with you and completing necessary paper work to initiate a job.