In the previous few months many posts have been written about what it means for digital marketing and the growth of ad blockers. Subjects vary from panic to remedy oriented – which cover the usage of ad, native advertising blocking blockers, to understanding why users are blocking advertising in the very first place. I presume there are a number of points that everyone appears to be losing in regards to the growth of ad blockers and what it could mean for the business total. Here are my ideas:
- Users who use technology that blocks advertisements are never disabling them. It simply will not ever occur. The sole matter that could induce users to switch off their ad blocking is if publishers demand the ad blocking applications be turned off if a user needs to get content or a part of the web site. Yahoo is testing this right now with their e-mail system. If yahoo’s evaluation enlarges to every one of the users that have yahoo email addresses this approach may be used by more publishers. If this strategy will operate sector broad, it remains to be seen. If a user would like to use up some content on a website that requests it to disable their ad blocker given, that user can only use private browsing for the post.
- Individuals who use ad blockers need content that is free with no advertisements. I lately guest lectured at cal state Northridge and long beach and requested the classes how many of them used ad blocking – 60% of each group 3 in total said they used ad blocking. Let that sink in for an instant. Yes perhaps that amount is high, but these individuals are in the millennial age range. Those folks are never going to disable their ad blocking applications. It is nearly as though they do not exist in the system of promotion. Each group was requested by me they used ad and here were a number of the answers:
Despise advertising. Do not like advertising that block content. – Full page takeovers were the ones they disliked the most. Advertising makes sites load slower and I do not care about the advertisements anyhow. Do not enjoy obnoxious advertisements that take up the page. Do not desire to be monitored.
- The past statement should make many businesses really nervous. With a focus on crowd targeting along with the growth of programmatic media buying and using AdAway the threat of more using blocking their internet presence would cause many companies to close down. I get it – you enlarge the range of your service or product and can follow your customer through first or third party information tools. Use some sort of ad blocking. When this number reaches 25% what occurs.